Regenerating Tuscany through wine, food, agriculture and hospitality

Regenerative Tuscany is the shared vision at the heart of Jollie, the Tuscany-based ecosystem founded by Pierre and Rebecca Gouttenoire. Through Grape Tours, Formaggioteca Terroir, Campo Sasso and Tracolle, Jollie reconnects wine, food, agriculture, craftsmanship and hospitality to create meaningful experiences rooted in place. More than preserving Tuscany as an image of the past, Regenerative Tuscany seeks to keep its landscapes, traditions and rural communities alive—helping them evolve, create value and inspire future generations.

Regenerative Tuscany is not only a vision—it is a journey shaped by everyone who chooses to experience, support and share a more living, authentic and responsible Tuscany. 

Discover how Jollie is putting this vision into action and join us in helping regenerate Tuscany for future generations.